British comedian and actor Ricky Gervais has supported the March for Giants campaign, along with fellow celebrity activists Elizabeth Hurley and Dame Joanna Lumley.

On March 23 a herd of digital elephants will begin their trek across electronic billboards around the world, to raise awareness of the illegal ivory trade and the plight of African elephants, and Lumley commented 'We must act now to save elephants. March for Giants is a quick and easy way for us all to show our support and ensure the survival of these magnificent creatures for future generations'.