Model and TV presenter Melanie Sykes is the latest celebrity to team up with Sainsbury's to raise awareness of Red Nose Day 2017, taking part in an 'elaborate prank' at the supermarket's Fulham Wharf branch.

The prank involved Sykes offering shoppers the chance to add a silver nose to the top of a unique Red Nose Day sculpture, causing the entire structure to come crashing down, and she commented 'I had so much fun working with Sainsbury’s on this prank for Red Nose Day.... Having fun, making people laugh and doing good is what Red Nose Day continues to be about, so it was fantastic to help promote that message and make some mischief with colleagues and customers - all for a good cause'.