US skincare brand Kiehl's has announced its partnership with MTV's Staying Alive Foundation, an organisation dedicated to ending the spread of HIV/AIDS, for the third year in a row.
As part of the partnership, the charity's ambassador Leona Lewis has teamed up with Kiehl's to launch its bestselling Creamy Eye Treatment with Avocado in a limited edition, specially designed pot. For each product sold, Kiehl's will donate £10 to the MTV Staying Alive Foundation, and Chris Reid, the brand's General Manager commented 'We are delighted to be working with MTV Staying Alive for the third year running. Kiehl’s mission statement calls on us to improve our communities and make for better firms & better citizens; 166 years on, that call to action remains central to how we serve our patrons, motivate our teams and enrich our communities'.