British indie rock band Kaiser Chiefs star in Yorkshire Tea's latest campaign, which celebrates Yorkshire as the 'place where everything's done proper'.

The ad also stars Olympic triathletes Alistair Brownlee and Jonny Brownlee, and TV veteran Sir Sir Michael Parkinson, who commented 'I've said for years that all the best things come from Yorkshire and that's why I'm delighted to be working with Yorkshire Tea. It's a proper brew, perfect for having a proper chat'.