British singer Cheryl stars in a new campaign, All Worth It, to mark the start of a three year partnership between L'Oreal Paris and The Prince's Trust.

The campaign, which aims help 10,000 young people across the UK 'turn their self-doubt into self-worth', also stars Louisa Johnson, Dame Dame Helen Mirren, Marcus Butler, Neelam Gill and Katie Piper. Cheryl commented 'As a longstanding supporter of The Prince’s Trust and spokesperson for L’Oréal Paris I am so happy to support this partnership. Young people are currently facing more and more problems with self-confidence and we have to address these issues as a real priority. My hope is that this partnership will help young people feel accepted and valued for who they are and make sure that they get the support they need to make the most out of life'.