British fashion designer Christian Cowan has teamed up with Google to launch the world's first 'Really Blue' jeans, in honour of Google's new Pixel Really Blue smartphone.

The campaign sees Toby Huntington-Whiteley, brother to Rosie, showcasing the denims, which feature a specially-designed pocket to house the phone, and Cowan commented 'It's incredibly exciting to be working with Google on this project and a challenge that I couldn't resist.... When developing the designs for the jeans, it was really important the final pair matched that vibrant, youthful feel that Pixel Really Blue echoes. I'm delighted with the final product and what better way to pay homage to a one of a kind phone than with a brand new, one of a kind wardrobe staple'.