Actor and former footballer Vinnie Jones has been announced as the global brand ambassador for The London Crisp Company, and will help launch a special edition Salt & Vinnie-gar flavour.

The crisps are available to buy in Tesco, ASDA, Waitrose, Percy Ingle and Selfridges Food Hall, and the brand's founder, Thomas Lock commented 'Britain's best loved hard-man is the perfect inspiration for the London Crisp Company's classic flavour. Our Salt & Vinnie-gar crisps are a no-nonsense flavour with a classic crunch, and Vinnie's links with London make him our ideal partner'.