This Morning presenter Holly Willoughby has been announced as the new brand ambassador for Diet Coke.

The TV personality is set to star in campaigns for the brand throughout the year, including lending her voice to an upcoming project, and commented 'I've always been a big Diet Coke fan, right from the original "Break" ads we all remember with great fondness. The brand is well known for celebrating friendship, fashion and fun, which are all very important to me. I’m excited to be involved!'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.