British TV presenter Rylan Clark-Neal has teamed up with Sainsbury's to promote the launch of this year's Red Nose Day merchandise.

Clark-Neal stars in a hidden camera prank video, in which he takes control of a talking animatronic Red Nose character in a South London Sainsbury's store, playing tricks on customers and colleagues. He commented 'I had the biggest laugh and I'm absolutely thrilled that Sainsbury's approached me to work on this stunt for Red Nose Day.... It's so easy for people to raise funds for Comic Relief. You can host bake sales at work or fancy-dress fundraising in school, take on a sponsored challenge, or pick up your own Red Nose and Red Nose Day merchandise in Sainsbury's'.