Model of the moment Bella Hadid has been unveiled as the new face of Swiss watch label TAG Heuer, and stars in the brand's #DontCrackUnderPressure campaign.

The 20 year old model, who has already starred in campaigns for Fendi, Nike, Bulgari and Moschino this year, wrote on her Instagram page 'I don't stop, I don't crumble and I certainly #DontCrackUnderPressure! Thank you Tag for the warm welcome to the family and making me the new face of @tagheuer!'