Russian model, philanthropist and actress Natalia Vodianova has been announced as the new face of H&M's Conscious Exclusive collection, which uses recycled polyester made from plastic shoreline waste, and launches April 20.

Vodianova commented 'I am proud to appear in the H&M Conscious Exclusive campaign. It's amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion'.