US fashion designer Alana Hadid, half-sister of models Gigi and Bella Hadid, has announced the launch of Hadid Eyewear, a six piece contemporary collection she designed with her father Mohamed Hadid.
For every pair of sunglasses sold, a donation will be made to the brand's non-profit partner, the Children of Vision Foundation, which is dedicated to giving sight to children who suffer from genetic vision disorders and blindness. Alana commented 'We both really love sunglasses — if you look at my father’s Instagram, he is wearing sunglasses in every photo. We both probably own 100-plus pairs. We are pleased to do something accessible to everyone'.