US models Hailey Baldwin and Taylor Hill have been announced as the new faces of hair care brand L’Oréal Professionnel, and will champion the brand's major launches this year.

Baldwin is teaming up with French stylist Vanessa Bruno to work on the INOA hair colour range, as well as starring in L’Oréal Professionnel's 2017 PRO FIBER campaign. Hill will be the face of L’Oréal Professionnel’s Série Expert hair care range relaunch, and commented 'I’m extremely honoured and very proud to be an ambassador for L’Oréal Professionnel. Hair is an important aspect of my work, so I need to take good care of it. With L’Oréal Professionnel I know my hair will always look beautiful, shiny and healthy as if I’ve just stepped out of the salon!'.