British model and actress Cara Delevingne stars in Rimmel London's new digital campaign, alongside fellow brand ambassadors Rita Ora, Georgia May Jagger and Kate Moss, and is inviting people to share their own take on the London Look pose and London Look attitude.

The campaign also features up and coming beauty influencers Portia Ferrari, Maddi Waterhouse, Cora Corré, and male teen beauty blogger Lewys Ball. Rimmel London's Vice President of Global Marketing, Montse Passolas commented 'This is a positive call to action encouraging people to express themselves in an authentic way. The new brand platform conveys a clear point of view of Rimmel's edgy and streetwise personality; inviting girls and guys to mix things up and try new looks'.