Pop star Lady Gaga stars in luxury jewellery brand Tiffany & Co's new Legendary Style campaign video, airing during the Super Bowl LI on February 5.

The campaign sees the Born This Way hitmaker showcasing the new Tiffany HardWear collection, and she commented 'In New York, you're born knowing that Tiffany is the best, and that it is where the magic happens. The brand is definitive and iconic, yet continues to push and evolve with the times. To me, Tiffany represents timeless American jewellery'.