US model Hailey Baldwin has been announced as the face of H&M's new Denim Days collection, having previously starred in the brand's Coachella campaign.
Former H&M campaigns have featured the likes of Adrien Brody, The Weeknd and Ashley Graham.
Hailey Baldwin for H&M
25 01 2017
Sign up for our free newsletter
Get weekly news updates from The Media Eye, straight to your inbox
Get the inside track
Sign up to access the complete contact and operational data your peers rely on.