Former Olympian Sir Sir Bradley Wiggins has signed to M&C SaatchiMerlin for representation.

M&C SaatchiMerlin will handle all commercial, broadcasting and management duties, and Wiggins commented 'I'm delighted to have joined the M&C SaatchiMerlin roster. Having now retired, the reach in to broadcasting and developing my own brand will be very important. With M&C SaatchiMerlin's global network and their outstanding record of creating broadcast careers; it gives me huge confidence in their ability to deliver for me'.