Canine food brand Cesar has unveiled its new Christmas jumper campaign with the help of US rapper Ice-T and Dancing with the Stars professional Mark Ballas.

The 'Matchy-Matchy' campaign, created by advertising agency AMV BBDO, gives dog owners the chance to match their 'furry friends', and Dan Jackson, marketing director at Mars Petcare commented 'Nothing is stronger than the bond between people and their dogs. The Cesar brand is celebrating that special, and sometimes quirky, bond and encouraging pet owners to bring their dogs in on the fun this season with matching holiday sweaters'.