Brighton-based charity Team Domenica has unveiled its new #MincePieMonday campaign with celebrity chef Jamie Oliver.
The festive campaign urges people to donate to the cause, whilst treating themselves to one of Oliver's mince pie recipes. As an official partner of #UKCharityWeek, Team Domenica is asking people to take a #MELFIE (mince pie selfie) and donate to its enrichment appeal, which helps adults with learning disabilities study and learn skills to get jobs. Oliver commented 'Team Domenica is a wonderful social enterprise project – it's giving people with learning difficulties the opportunity to get experience working in the hospitality industry, and in turn become a meaningful part of their community. Keep up the great work, guys'.