American rapper and entrepreneur Pitbull has announced the launch of his fragrance line, Pitbull Cuba.

The new scent is inspired by the Island's night life, music and the combination of sugar and rum. The Timber hitmaker commented 'This is my personal favourite, and it's one step closer to freedom – CUBA LIBRE. I wanted to pay a censorial tribute to my family heritage. Cuba is warm, sexy and vibrant. It's designed for confident individuals who flirt with the unknown'.