French champagne house Maison Mumm has appointed Olympic gold medallist Usain Bolt as the brand's Chief Entertainment Officer.

In his new role, Bolt will be spearheading initiatives to ensure Maison Mumm becomes America's top champagne house. The Jamaican sprinter commented 'I'm honoured to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways. My number one mission will be to enhance Mumm's legacy in celebrating victories in stunning ways, and I'm very excited to invite all my fans around the world to raise their glasses with me'.