TV presenter and actress Donna Air has teamed up with TK Maxx to help launch the first ever Christmas Sock Day (December 6), to raise funds for Cancer Research UK Kids and Teens.

Air is encouraging Brits to post images of their socks with the hashtag #socksie, and TK Maxx will donate £1 to the charity for every image shared. Official pairs of charity Christmas socks can be bought from TK Maxx, and Air commented 'I am pleased to be supporting TK Maxx on its first ever Christmas Sock Day. The campaign aims to raise donations to fund research into children’s cancers, this is a matter close to my heart and I have been on a committee for Cancer Research UK for four years. It is a fantastic initiative and I urge everyone to get involved by buying a pair of charity Christmas socks and sharing their #socksie on social media'.