US department store Barneys New York has partnered with celebrities including Nick Cave, Rob Pruitt, Trey Parker, Matt Stone, Amy Schumer and Russell Westbrook to launch its Love Peace Joy 2016 holiday campaign.

The campaign promotes the 'spirit of charitable giving' and encourages people to share photos of themselves forming a heart with their hands, making a peace sign or jumping using the hashtag #LovePeaceJoyProject. Westbrook commented 'I have a longstanding relationship with Barneys New York, but am especially honoured to now be working with them on this important initiative'.