Japanese guitarist cartoon character and member of virtual British band Gorillaz, Noodle, has been announced as the global ambassador for Jaguar Racing, where she will star in a campaign to help promote the importance that Formula E will play in developing the next generation of electric vehicle technology.

Noodle commented 'The young minds of today are the engineers of tomorrow. We are in the driving seat and our imaginations are the fuel. It's time to lead the charge and build a better world!'.