US telecommunications giant AT&T has signed an exclusive multi-year deal with Grammy award-winning singer, songwriter, musician and producer Taylor Swift, to include performances and exclusive content.

As part of the deal, Swift will headline DIRECTV Super Saturday Night in Houston on February 6, 2017. AT&T CEO John Stankey commented 'We're thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways.... We're excited to get event tickets into the hands of Taylor's fans and exclusive content from the event to our customers and celebrate the combination of one of the world's biggest artists with one of the world's biggest sporting events'.