British optical retail chain Specsavers has unveiled its new campaign featuring Hollywood actress Kim Cattrall, who will launch this year's Spectacle Wearer of the Year competition in Australia.

The Sex and the City star is 'on the lookout for someone who stands out from the crowd, and who wears a stylish pair of glasses with confidence'. Cattrall commented 'Choosing my first pair of glasses was the earliest time I can remember selecting an item that reflected my own personality. Not what my mum chose for me, or something handed down, glasses were my individual style alone. I remember that first experience shopping for glasses made me feel empowered to make my own choices and I loved it. In fact, I still have that first pair!'. The winner bags a trip for two to New York and the opportunity to meet Cattrall herself - entrants should upload a 'spec selfie' to loveglasses.specsavers.com.au.