Athletics brand Reebok has unveiled American model Gigi Hadid as its new brand ambassador for the #PerfectNever campaign, which champions the brand's message of 'self-betterment'.

Hadid commented 'When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together. I'd focus on my mistakes which would breed more missteps - a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most'.