American denim brand True Religion has unveiled its #ThisIsTrue campaign with newly appointed brand ambassadors Ireland Baldwin and Bryshere Y Gray featuring alongside current ambassador Russell Westbrook.

A press statement says 'The campaign is meant to ignite the individuality of the True Religion consumer. As their 15 year anniversary approaches, the brand has gained a true understanding of who their consumer is and has created a campaign that embodies their confidence and non-conformist values'.