Authentic Brands Group (ABG) has announced Transformers star Megan Fox has partnered with Frederick's of Hollywood, signing on as co-owner, brand stakeholder, collaborator and global ambassador for the lingerie brand.
Fox commented 'Frederick's of Hollywood is an American original and an iconic lingerie brand, known for its avant-garde, innovative designs and notable influence on pop culture. I look forward to partnering with the ABG team to reintroduce this legacy brand to an expanded global audience through a new creative and a revitalised approach to sexy lingerie'. ABG acquired Frederick's of Hollywood in June 2015.