L'Oréal Paris UK has announced the signing of its own Beauty Squad, featuring five of the UK's most influential bloggers.
The team includes Emily Canham, Kaushal, Patricia Bright, Ruth Crilly and Victoria Magrath, who have a combined following of over 5.5 million. As well as being the faces of the digital campaign, the Beauty Squad will create content for the brand across cosmetics, skin and hair categories.