Women's magazine Cosmopolitan has teamed up with SEAT to create a car specifically designed for women, the SEAT Mii by Cosmopolitan, which was unveiled at the FashFest yesterday (September 15).
Readers of the magazine took part in surveys, offering feedback and ideas for the car, and the global marketing director of SEAT, Susanne Franz commented 'This is a car that adapts to today's lifestyle by providing amazing solutions that are both intuitive and easy to use. The SEAT Mii by Cosmopolitan is dynamic, stylish and versatile, with a daring, edgy appeal. Not only did we strive to create an elegant car, it is designed to be a bold, personal ally for the driver, with amazing solutions that are functional and intuitive'.