American actor Patrick Dempsey stars in the new US TV advertising campaign for Cigna, Doctors of Television, which aims to influence the public to get their annual health check-ups.
Dempsey, along with fellow TV doctors Alan Alda, Lisa Edelstein, Donald Faison and Noah Wyle, is seen wearing scrubs and a white coat, portraying the message 'We've saved hundreds of lives on TV. Now we're helping to save lives for real'.