American footballer and UGG brand ambassador Tom Brady stars in the brand's new men's collection campaign, Do Nothing, alongside fellow American football player Julian Edelman and actor Jeff Bridges.

The campaign also features a five-part digital series to 'celebrate a man's right to do nothing', and Brady commented 'The idea of Do Nothing started last fall when I had a rare Sunday to watch football since we opened the season on a Thursday night. I relaxed on the couch wearing my favourite UGG slippers. I posted a photo on Facebook and it was history from there. As an athlete I know first hand the importance of sometimes taking time out to do nothing - it helps me recharge and perform when I’m on the field'.