All of Me hitmaker and Belvedere Vodka global ambassador John Legend has collaborated with the drinks brand to help design its RED special edition bottle as part of the #MAKETHEDIFFERENCE campaign.

The campaign aims to raise awareness and funds to fight HIV/AIDS in Africa, and the special edition bottle will be sold in selected shops in New Zealand. Senior brand manager Ali Campbell commented 'We are committed to the initiative and are thrilled to be showing our support locally for such an important cause. All it takes is 30 cents a day to help prevent a mother living with HIV from passing the virus to her child, so each bottle sold here in New Zealand has the power to change lives in Africa'.