American clothing brand GUESS and recording label Republic Records have joined forces to create GUESS Music, which launched on Sunday (August 28) with a premiere of Ariana Grande's single Side to Side.

GUESS Music will connect with artists from Republic Records's roster to help them 'accelerate artistic inspiration and exposure'. GUESS co-founder and chief creative officer Paul Marciano commented 'Co-creating this new type of artist discovery platform with Republic Records, the music industry's number one record label group for multi-platinum, award-winning legends, is such an honour. I am confident that this unique partnership of music and fashion will bring attention to up-and-coming musicians and launch careers in the same way that our iconic advertising campaigns have done in the past'.