Olympic athlete Usain Bolt has partnered with communications and entertainment provider Digicel Caribbean Ltd to become its Chief Speed Officer, and will help 'inspire, motivate and captivate' customers.

Digicel Caribbean Ltd has been a sponsor of Bolt since 2004, and the gold medallist commented 'I'm very humbled. It's been an amazing journey with Digicel - they have been there for me since I was 17 years old and now we will be together forever. As Digicel CSO, I am opening a new chapter and will be making it my mission to ensure that speed stays at the top of the agenda'.