American singer John Legend has been named the new ambassador for American Family Insurance, and will support the brand through special performances and appearances, as well as allowing his music to be played in all of its ad campaigns.

Legend joins Derek Jeter, Kevin Durant and Jessie Vetter as an ambassador, and commented 'American Family's message about the power of pursuing a dream is something I could relate to in my own life. I look forward to our partnership and sharing my music, my story and highlighting the inspiring stories of others'.