Dallas Buyers Club star Matthew McConaughey has been named creative director of whiskey brand Wild Turkey.

McConaughey will also star in a number of print and online advertising campaigns for the brand, and commented 'Wild Turkey has the history and qualities of a brand that depicts the dedication of someone to do something their own way - even if that way isn't always the most popular. I want to help share their unique story, starting with a new ad campaign that I feel really captures the special essence of this brand while introducing itself like never before'.