Non-profit organisation Right To Play has announced the launch of its new #PlayItOldSchool campaign, highlighting the importance of play in a child's development, in partnership with the Muller Anniversary Games.

The campaign features adventurer, record breaker, endurance athlete and Right To Play's newest ambassador Sophie Radcliffe, who commented 'Every day I witness the positive impact sport has on people's lives - it's completely changed mine - and I am excited to contribute to the amazing impact Right To Play have on the lives of disadvantaged children'. The campaign features other ambassadors, including professional cyclist Sir Mark Cavendish, former British number one downhill skier Chemmy Alcott and retired England cricketer Darren Gough.