Actress and model Jessica Alba has launched ZICO Coconut Water's What's Inside Is Everything campaign, and will star in its national print ads.

Alba has been the brand's ambassador for three years, and commented 'Whatever you do there's always going to be someone doubting you or telling you "No", but the truth is there's only one thing you need to reach your goals - you. Over the years I've learned that believing in yourself and marching to the beat of your own drum is powerful beyond measure, which is why our new campaign speaks to me in such a big way'.