American band Maroon 5 has teamed up with UNICEF to create #Maroon5Day, an annual celebration to help raise awareness of UNICEF's work for children around the world.
Fans are encouraged to make donations and share stories on social media using the hashtags #Maroon5Day and #childrenfirst. Maroon 5 commented 'Music transcends borders and brings people together by drawing out our common sense of humanity, and we invite our fans to join us in that same spirit to help UNICEF put children first in 190 countries around the world'.