Sir Sir Ian McKellen has teamed up with WCRS and Pride London for a new ad campaign, along with TV host Graham Norton and presenter Stephanie Hirst.

The stars appear in a new film which aims to inspire the LGBT community to live without censorship and express themselves with 'No Filter', stating that Pride is the one day where 'the minority become the majority'. The film can be viewed on the Pride website, social media channels and will also be televised. The Pride parade takes place June 25.