Actor Sir Sir Ian McKellen and the Society of London Theatre have teamed up with walking tour company VoiceMap to create a free audio guide to London's theatres in the West End, titled The Official London Theatre Audio Tour with Ian McKellen.

The guide allows listeners to hear stories about McKellen's time on stage and history about the theatre district. McKellen commented 'I know myself when I'm in a strange city that wandering around with your nose in a guidebook isn't the best way to appreciate what's going on. The important thing when you're walking around a city like London is to look up and down the alleyways and round the corner. With a guide in your ear all this is much easier'.