New England Patriots star Tom Brady has teamed up with Simmons Bedding Company for its Beautyrest Black range by starring in a new campaign, Dream in Black.

Brady commented 'When you think luxury, a designer watch or a sports car may come to mind; but as an athlete and a father, sleep is the ultimate luxury. I am extremely selective in the brands I partner with. That's why I'm excited to team up with Beautyrest Black on the new Dream in Black campaign - I believe that a good night's sleep is incredibly important'.