Parenting expert and TV personality Jo Frost has been announced as an ambassador for BookTrust, supporting its Bath, Book, Bed campaign.

The campaign encourages parents to have a regular bedtime routine with their children and Frost commented 'I have found during my 20 years in childcare that when children are read to it can have a wonderful calming effect on them. I believe every childhood should be enriched by books - that's why I'm looking forward to working with BookTrust to ensure all children get to experience the joy of a story'.