Seven Global, David Beckham and Simon Fuller's joint venture with Global Brands, has partnered with L'Oréal Luxe's brand Biotherm Homme to develop a men's grooming line, launching in 2017.

As part of the collaboration, Beckham has been announced as Biotherm Homme's first global ambassador, and will appear in a campaign for the brand's moisturiser Aquapower. Beckham commented 'I'm excited to be working with Biotherm Homme. I've been thinking about developing a skincare range for a long time and it wasn't until I started speaking with Biotherm that it all came together'.