Olympic medallists Rebecca Adlington, Sir Sir Steve Redgrave, and Louis Smith have teamed up with Kellogg's to help launch its Great Starts Olympic campaign by recreating famous Hollywood 'wake-up scenes' in a bid to encourage Brits to 'get off to a great start every day'.

Redgrave morphed into Ferris Bueller from 80s film Ferris Bueller's Day Off, Rebecca Adlington channelled her inner Bridget Jones, and Louis Smith transformed into Spiderman. Adlington commented 'It was really nice to do something a bit different and pretend to be Bridget Jones for a day! When you have a child your life is actually a bit chaotic like that. It's a case of waking up and sorting your child out. You literally get up and stay in your PJ's with your hair all over the place!'.