Former TOWIE star Lucy Mecklenburgh has joined forces with Asda in a bid to educate the nation on making healthy carb choices, rather than cutting the key food group out completely - in particular how Jersey Royals are a 'fibre-packed, low GI carb that keep you fuller for longer'.

Mecklenburgh, who emulates Marilyn Monroe in the iconic 1951 potato sack dress to launch Asda's Jersey Royal Potatoes campaign to combat 'carbophobia', commented 'It's crazy to think people are cutting carbs out of their diet to try and be healthy. Complex carbohydrates are a sensible part of my diet and help me stay healthy. In fact, I wouldn't be able to work out and keep in shape without them'.