Jane the Virgin star Gina Rodriguez has partnered with John Frieda for the brand's #FrizzFreeHairGoals campaign, designed to teach women everything they need to know about styling curls, waves or ringlets.

Rodriguez, who'll appear in a series of how-to videos, to be posted on John Frieda's social channels, commented 'I've been a devotee of John Frieda Frizz Ease for years. Since my hair's naturally wavy, I've spent more than my fair share of time fighting frizz. Frizz Ease is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I'm excited to have the chance to show women that they don't have to suffer from frizzy hair forever - there's a better way to style'.