Rimmel London has announced British model and actress Cara Delevingne as its new brand ambassador.

Delevingne, who follows in the footsteps of Kate Moss and Rita Ora, will star in a range of ad campaigns for the beauty brand, and she commented 'I'm honoured to be working with Rimmel London. It's the first make-up brand I was introduced to as a teenager. I'm a London girl through and through and Rimmel London truly captures and represents the city's edgy, cosmopolitan beauty styles'.